Nichole Marchand

Senior Online Marketing Consultant – August 2020 to Current

Townsquare Interactive, Inc. - Grand Rapids, MI

• Present digital marketing services and negotiate pricing with prospective clients at 75+% close rate in sales demonstrations.

• Cultivate new sales prospects to consistently surpass sales quota of $4,000 through daily cold calling and follow up, averaging 104% to goal monthly. 

• Generated over $112k+ in monthly revenue for local market with reoccurring revenue stream and 350+ new clients.

• Coach and train local market Account Executives to set quality appointments to reach their monthly sales requirement.

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Marketing and Business Development Manager – April 2019 to July 2020

Contacta, Inc. - Holland, MI​

• Leader of sales team and company representative for all external sales including high-profile opportunities with Meijer, Morgan’s Wonderland, & AT&T.

• Responsible for account development, cold calling, assessing client needs, and identifying solutions.

• Exhibit newly launched products at national and international tradeshows while meeting with potential new buyers and networking with other companies.

• Create, present, and monitor marketing and sales tactics for US dealer network.

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Digital Marketing Account Manager – August 2018 to March 2019 

CP Solutions – Zeeland, MI 

• Personally manage 14 upscale accounts with a $360k portfolio to ensure continuous client satisfaction and expanded business. 

• Assigned and managed tasks delegated to service departments to ensure timely completion and monitor performance.

• Managed entire digital marketing campaigns, including a 12-18-month marketing strategy, creative development, and performance analytics.

• Generated monthly recaps to report work performed for clients, tracked analytics, ROI based on goal conversions, and in-house recommendations.

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Digital Marketing Client Support Coordinator - May 2018 to August 2018 

CP Solutions – Zeeland, MI 

• Developed client’s social media content for various platforms based on analytics and industry trends.

• Reviewed website content for overall readability, linked content, and factual accuracy before publication.

• Researched and analyzed key market trends for topics and practices while monitoring client’s top competitors.

• Evaluated client’s websites for suggested areas of improvement based on design and content creation.

 

Leasing Manager/Assistant Property Manager – March 2017 to May 2018

Shenandoah Properties – Lafayette, IN

• Managed all marketing efforts by utilizing social media channels and community outreach.

• Evaluate and recommend changes in rental pricing strategies and community policies.

• Utilize Yardi Voyager to generate online lease documents, submit work orders, screen applicants, manage the flow of vacating and future residents, and more.

• Follow up on delinquent tenants and coordinate collection procedures.

 

Leasing Agent – January 2016 to March 2017

Shenandoah Properties – Lafayette, IN

• Assisted in management of 288 apartment homes.

• Communicated with clients to understand their property needs and preferences while finding solutions within the property and management company.

• Secured an average of 4.5 rental agreements each month.

• Monitored the timely receipt and reconciliation of rent collections in accordance with landlord and resident statutes.